SINGAPORE, SINGAPORE

Deisgn Philosophy:

It is a heartfelt tribute to the city that inspired us endlessly, and where SEISHI was born. The back of the tee features Singapore’s historic symbol, the Lion. The pauldron of red on the right sleeve captures Singapore’s national flower, the Papilionanthe Miss Joaquin.

Republic of Singapore
is an island country and city-state in maritime Southeast Asia
Official languages: Malay, English, Tamil, Singaporean Mandarin
Gross domestic product: 466.8 billion USD (2022) World Bank
Continent: Asia
Population: 5.637 million (2022) World Bank
Dialing code: +65
Area: 734.3 km²
Malay: Republik Singapura

When it came to the Singapore tee product shoot, despite being spoiled for choice with the city as our playground, we were deliberate in choosing specific locations.

The city’s hub of economic might and ambition. The Central Business District was an ideal setting that encapsulates our attitudes, motivated to grow and hungry with ambition.

The iconic tapestry of Singapore’s gleaming skyscrapers easily became our second location. Marina Bay, by function a freshwater reservoir, but as we know it to be, a focus of spirit, energy and the city’s pride. As a nucleus, the bay’s energy carves its path through the heartlands, an ever-dependent source of life.

Marina Coastal Expressway was our last filming location. Minimalistic, dystopian, brutal. A lawless space that only remains a mystery to those who lack courage to overcome its invisible barrier. Its lack of detail allowed our imagination to weld the space and will it according to our vision. The monochromatic setting allowed the design of the tee to be fully showcased, a fresh red symbolising Singapore’s passion.



Singapore, Singapore
Lion City